Christmas 2019 Catalog - Initial Outfitters
This catalog was one of my favorites to create! Who doesn’t love Christmas!! For this Initial Outfitters Christmas catalog I had a blast thinking of the overall color scheme, style, and layout. Once that was decided I was able to plan photoshoots, the shot list for shooting products in-house, and the deadlines for the catalog to go to the printer. With the help of many co-workers, we created set pieces for the Christmas photoshoots: metallic Christmas trees, loads of snowflakes, wrapped gifts galore, and glitter. I had the opportunity to Creative Direct the Christmas photoshoot which was shot by Craig Godwin at Godwin photography.
With the help of my co-worker, Aaron Blackmon, we shot the rest of the product photography in-house. I completed the catalog by placing all the imagery and text in Adobe Indesign. After a couple review processes I sent the catalog to the printer! This was one of my favorite catalogs to produce and I hope everyone is filled with joy when they see the cover! Merry Christmas!
This video was not created by me, but it shows the fun photoshoot I creative directed and gives more insight into the catalog!